Personal Website
Sofía Aylén Rodriguez
I am a Graphic Designer passionate about crafting visual stories.
Currently studing Graphic Design at University of Morón. I infuse vitality into brands and designs, transforming concepts into captivating realities.
About me
Welcome to my creative journey. My work is a testament to my commitment to bringing ideas to life, where each pixel becomes a brushstroke in the canvas of imagination.
I find inspiration in the world around me, whether through the pages of a captivating novel, the intricate details of typography, or the vibrant hues of nature during my outdoor escapades.
If you're curious to dive deeper into my work, you can follow me:
Work experience
Game Tester
Victoria, Australia
2023 - Present
Testing and translating games from English to Spanish as a V.I.P. Tester.
Transcription tasks for other apps.
Junior Graphic Designer
Wichi Systems - Buenos Aires - Argentina
2023 - Present
Assisted senior designers in creating design concepts and visual assets.
Education
Graphic Designer
in Morón University's School of Design
2023 - Present
Skills
Discover the proficiencies that allow me to bring imagination to life through design.
Graphic design
Proficient in crafting visually appealing designs that convey messages effectively.
Branding and identity
Skilled at developing cohesive brand identities, including logos and brand guidelines.
User-centered design
Experienced in creating user-friendly interfaces and optimizing user experiences.
Adobe Creative Suite
Skilled in using Photoshop, Illustrator, and InDesign to create and edit visual elements.
Typography
Adept in selecting and manipulating typefaces to enhance design aesthetics.
Color theory
Proficient in using color to evoke emotions and enhance visual harmony.
Print and digital design
Knowledgeable in designing for both print materials and digital platforms.
Attention to detail
Diligent in maintaining precision and quality in all design work.
Adaptability
Quick to adapt to new design trends, technologies, and client preferences.
Portfolio
Clean Go:
Mobile application. Visual prototype
Description:
Clean Go" is an app designed to raise environmental awareness and encourage community involvement in cleaning and preserving the surroundings. Through educational content and community initiatives, it empowers users to take an active role in protecting the planet.
Role:
Project Leader and UI / UX advisor.
Starbucks Zodiac Edition
Description:
This creative strategy was developed for the launch of a limited-edition Starbucks beverage line: "Zodiac Drinks." In addition to designing the fictional products, a strategic brief was created to drive the advertising campaign and maximize its impact on the audience.
Role:
Participation in the design of the products, the creative brief and the launch campaign.
Advertising for the Avon brand
Description:
This project focuses on creating a "retentive" stage advertisement for Avon's Hydramatic Radiant lipstick, an existing product in the market. The proposal draws inspiration from Avon's visual identity to develop a new communicational piece, maintaining the brand’s identity and reinforcing its message.
Role:
Product research, advertising design and its respective mockup
Advertisement for the launch of ''Naranja'
Description:
The objective of this project was to develop a launch-stage advertising campaign for "Naranja," highlighting its benefits as the perfect choice for mothers who prioritize healthy eating and their family's well-being.
Role:
Image treatment, advertising and ''Naranja'' brand design
Visual Identity Redesign for MuMo
Description:
This project focuses on redesigning the visual identity of the MuMo Museum, located in Morón, Buenos Aires, Argentina. The proposal was developed based on the brand’s meaning and values, emphasizing the connection between the museum and its community. The work ranged from the conceptual redefinition of the brand to the creation of various design elements that shape its new visual identity.
Role:
Client research, brand development, and visual identity creation.
Let's create together
Ready to transform your vision into captivating designs?